The main goal was to tell its history not only with a new graphic look but also with a copy that would engage with new clients in the bigger wine fairs.
The design for the cover stemmed from turning the perimeter of the wine lots into a design that could be used also internally by highlighting only one of the lots according to the section and the type of wines described.
Next step was redesigning an old label and coordinating it with a new wine released in 2023: Centogufi and Teatrale.
